This year, RESINORTE's Communication and Awareness Campaign, whose motto is "Small gestures transform realities!", aims to appeal for a change in behaviors that repeatedly compromise the work carried out daily by RESINORTE employees.

Examples include placing recyclable waste in the regular trash container, placing waste outside recycling points, abandoning non-recyclable waste on public roads, parking vehicles in front of recycling points, among other behaviors that, to a greater or lesser extent, affect the work of our employees and, consequently, leave marks on our planet and, in particular, on our lives.

Although the Christmas season is marked by the highest production of waste, the message of this campaign extends throughout the year, as the problems presented in the video occur from January to December, and not only during the Christmas season.

The main objective of this communication and awareness campaign is to educate and alert different target audiences to the importance of adopting sustainable behaviors, with a view to achieving the ambitious goals set by the European Union.

We want to remind you that every gesture counts… Yours, your neighbor's, or your coworker's. We all have an important role to play and we must start today to implement strategies that will allow us to reverse the climate and environmental situation that we unfortunately face.

It's in your hands… Because small gestures transform realities… Our reality!

Our radio spot is 37 seconds long.

Listen to it here:

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