Did you know that a plastic bottle can take up to 400 years to decompose?
The environmental awareness campaign "BECAUSE EVERYTHING HAS AN EXPIRATION DATE AND YOU DECIDE THE PLANET'S EXPIRATION DATE!" aims to raise public awareness about the decomposition time of packaging when it is sent to landfills.
This highlights the importance of recycling used packaging, as this is the only way to ensure that it re-enters the manufacturing process of new materials, thus continuing its life cycle and circular economy.
This campaign began in March 2022 in the municipalities of Alto and Baixo Tâmega, Douro Sul and Vale do Ave, more specifically in the municipalities of Alijó, Amarante, Armamar, Baião, Boticas, Cabeceiras de Basto, Celorico de Basto, Chaves, Cinfães, Fafe, Guimarães, Lamego, Marco de Canaveses, Mesão Frio, Moimenta da Beira, Mondim de Basto, Montalegre, Murça, Penedono, Peso da Régua, Resende, Ribeira de Pena, Sabrosa, Santa Marta de Penaguião, Santo Tirso, São João da Pesqueira, Sernancelhe, Tabuaço, Tarouca, Trofa, Valpaços, Vila Nova de Famalicão, Vila Pouca de Aguiar, Vila Real and Vizela.
A campaign co-financed by Sociedade Ponto Verde.
Our radio spot is 16 seconds long.
Listen to it here:
It was possible to hear it live on the radio:
Rádio Região de Basto
Chaves FM
Rádio Clube de Lamego
Rádio Douro Nacional
Rádio Montemuro
Rádio Regional
Rádio Voz Douro
Digital Vizela (RVJORNAL)
Guimarães Digital
Rádio Cidade Hoje